Let's Ride?

Who is a Rider guy?

He should be Brazilian (i.e. in his DNA) or should represent what a Brazilian guy is all about:

1. Sports

 2. Friends

 3. Being Shirtless on the beach (all day & all night)

 4. Party

If your boyfriend, friend, brother or cousin have all or some of the qualities above, 

then he is a Rider Guy.

Lucky you!

Rider R1 URB

Imagine walking all over Lapa, Rio’s hottest district, each and every day. It’s quite possible with the R1 URB, which features a tread on the bottom that’s branded with a detailed street map of Lapa.

Come pick up your Rider while you still can.